A couple months ago I was out to dinner with a few friends at a Hilldale restaurant when one of my girlfriends mentioned the store Madewell. I had never even heard of it but she went on to say that she was so excited that it would be opening in Hilldale this summer. She and I have similar tastes when it comes to fashion so this had me intrigued to learn more. When I got home I checked out the website and was hooked. They have a very simple, classic, straightforward, and effortless design. I’ve been striving for the ‘less is more‘ approach with fashion lately and have been trying hard to find pieces that are versatile. This store seems to offer a lot of pieces that can be mixed and matched while also offering a very good quality. The price point is similar to J. Crew, but they do offer a wide range with tee’s starting in the $25 range (with some on sale for less), on up.
On the Madewell blog, they described the 2014 line as “effortless, cool, creative and unfussy…” The Madewell brand has been around since 1937 but was purchased by J. Crew in 2006. The Madewell at Hilldale is their first store in the state of Wisconsin and it opens tomorrow at 10am! They will be having a party from 7pm – 9pm tomorrow night where you can enjoy sips, treats, a DJ and their newest arrivals. Plus, you will get a complimentary Bien Fait tote bag with any purchase (while supplies last). Now that sounds like a fun party!
I can’t wait to go check it out for myself… and based on the things I’ve heard, it will be a great addition for the Madison area!