Alisa was born and raised in Iowa before attending Arizona State University. She then lived in Chicago, Georgia and Florida before settling in Madison. From her nomadic lifestyle grew a love for the beach, as well as a fondness for spicy food, sushi, white wine, southern charm, Diamondbacks baseball and idyllic ocean sunsets. Alisa and her husband, Joe, are parents to Ava Mae (August 2012) and twins, Nora & Jacob (March 2014). Alisa is a work-from-home mompreneur with a passion for business, fashion, fitness, community and all things mom. When she’s not enjoying time at home with her family, you can find her sweating it out on the tennis court, training for the next big race, pinning her heart out on Pinterest and exploring Madison with her little ones (and sweet Boston Terrier, Peaches) in tow.